x-AXISc

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innocent
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Designing First Mover Advantage





fig.1
While leading innocent's in-house adoption of digital and social strategy a fourth-dimensional tactic of 'first mover advantage' was taken in becoming the first brand to occupy social channels. A resulting compounding effect saw organic exponential growth to innocent's audience reach and engagement ahead of competitors and comparative brands.

Designing Non-Repetitive Repetition




fig.2
While leading innocent's in-house adoption of digital and social strategy a fourth-dimensional tactic of 'first mover advantage' was taken in becoming the first brand to occupy social channels. A resulting compounding effect saw organic exponential growth to innocent's audience reach and engagement ahead of competitors and comparative brands.


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